The scent
A fresh, almost herbal sea aroma, more greenery than sea. It is the scent that has made suji aonori the most sought-after of Japan's seaweeds.
The most aromatic of Japan's edible seaweeds: a deep green seasoning with a fresh sea aroma and clear umami, grown on land in clean underground seawater and dried fresh.
Price
295 kr
Dose it like saffron: a pinch per dish. The pouch is enough for 20-30 dishes.
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About the product
Suji aonori is considered the most aromatic and elegant of Japan's edible seaweeds. This is it as a fine powder: a deep green seasoning with a fresh, almost herbal ocean aroma and distinct umami, made to be sprinkled over food just before serving. Think of it like saffron: it is dosed in pinches, not tablespoons, and a small amount carries a whole dish. The powder comes from Sea Vegetable Company, which in 2016 became the first in the world to grow aonori on land in pure underground seawater. The method was born out of a problem: wild harvests of suji aonori have declined sharply as Japan's coastal seabeds have been depleted. Land cultivation also gives a cleaner product, and the seaweed is dried fresh to preserve the aroma without off-flavors. The contents are 100% suji aonori, nothing else. Use it the way you would use a fresh herb: a pinch over butter-fried fish, baked potatoes, risotto, eggs or pasta. Try it instead of dill on midsummer new potatoes, or sprinkle it over salted crisps and fries. The aroma is awakened by fat, so it is at its best with butter, oil or dairy. 15 grams may sound small, but this is a bag with long reach: a pinch of half a gram to one gram is enough per dish, so the bag carries 20 to 30 dishes of concentrated ocean aroma. That is how it is used in restaurant kitchens too. We are proud of our collaboration with Seaveges, a company that takes sustainability seriously, keeps an endangered Japanese food tradition alive and supplies renowned restaurants around the world, several with stars in the Guide Michelin. We are the first in Sweden to carry their products.
In 2016 Sea Vegetable Company became the first in the world to grow aonori on land in clean underground seawater. The background is serious: wild stocks of suji aonori have declined sharply as Japan's coastal seabeds have been depleted. Rather than harvesting harder, they chose to farm more gently, and today they run a chef-led lab developing how seaweed can be used in the kitchen.
We are honoured to work with Seaveges: a company that takes sustainability seriously, keeps an endangered Japanese food tradition alive and supplies renowned restaurants around the world, several with stars in the Guide Michelin. We are proud to be the first in Sweden to carry their products.

Suji aonori does not taste fishy or heavily of the sea. It is closer to a fresh herb: green, clean and aromatic, with an umami that stays.
A fresh, almost herbal sea aroma, more greenery than sea. It is the scent that has made suji aonori the most sought-after of Japan's seaweeds.
Clean green salinity and clear umami, elegant rather than insistent.
A mild green sweetness that stays and makes the food taste of more, not of something else.


Suji aonori is scattered over at serving, like a fresh herb. Fat wakes the aroma, so it is happiest near butter, oil and dairy.

This suji aonori was chosen because it opens a new door in the range: Japanese sea aroma for Swedish cooking, from a grower who chose to build up rather than harvest out. The same quality that reaches some of the world's finest restaurant kitchens, now in Sweden as well, with us first.
Aonori and nori are often confused, but they are different seaweeds with entirely different roles in the kitchen.
Nori is pressed into sheets and rolls sushi. Suji aonori is a thread-like green algae that is dried and used as an aromatic seasoning, and it is considered the finest kind among aonori.
As the coastal seabeds are depleted, wild suji aonori disappears. Growing it on land in underground seawater gives stable harvests, a cleaner product and lets the wild stocks recover.
These are not rules, just simple ways to let the aroma come into its own.
Scatter it over at serving. Long cooking dulls the aroma, so let it land last.
Pair it with fat: butter, olive oil or creme fraiche lifts the aroma.
Dose it like saffron: start with a small pinch and increase. One pouch is enough for 20-30 dishes.
Here is the practical information: flavour profile, specifications and storage.
Room temperature in the unopened pouch, protected from light and moisture. After opening: keep it airtight, ideally in the fridge or freezer, and the aroma will last longer. Best within 6 months.
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