- Furikake variety
- のりたま
Noritama
The egg that made furikake everyday food.
Flavor profile
The strengths are editorial judgments on a scale within the family, not measurements. They can be compared across the furikake varieties, not directly against another family.
Noritama is nori and tamago, that is seaweed and egg, and the single product that turned furikake into everyday food. Until then a sprinkle was something you treated yourself to; with the yellow egg flakes and a couple of cartoon characters on the bag it became children's food and thereby everyone's. It is the sweetest variety in the family, and the sweetness is not a side effect but the whole construction: it was meant to get children to finish their rice.
Sensory analysis
Pyramid and character
Aroma
from the jar
- dried egg
- nori
- sugar
Taste
on the rice
- sweetness
- umami
- egg
Finish
what lingers
- soft
- round
- short
Character 0-100 per axis, set relative to the other entries in the same family. An editorial judgment of a typical serving, not measurements.
Background
Facts
- The name
- a contraction of nori and tamago, seaweed and egg
- Maker
- Marumiya, which launched it around 1959 and still holds the largest share of the Japanese furikake market
- Breakthrough
- promotional stickers with characters from the anime series Eightman in 1963 made it a household staple and moved furikake from luxury to the everyday
- Contents
- yellow flakes of sweetened dried egg, shredded nori, sesame, salt, and sugar
- The role
- the children's variety and the lunchbox variety, and the only one in the family where the sweetness is as prominent as the salt
On the food
Use
- Dosage
- one teaspoon per serving; because of the sugar, more does not make it better
- Surface
- freshly cooked white rice; the steam softens the egg flakes just enough
- Note
- it softens faster than the pure sesame varieties, so sprinkle it at the table and not into the lunchbox in the morning if the crunch is to survive
Keep exploring
Related in the Zukan
- FurikakeFamily
- Nori komiFurikake variety
- Katsuo-furikakeFurikake variety
Evidence
Sources
- Furikake (Wikipedia) (retrieved 2026-08-12)
- ふりかけ (japanska Wikipedia) (retrieved 2026-08-12)
- Furikake: history, recommended products, recipes (Food in Japan) (retrieved 2026-08-12)