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Matcha powder being sifted into a bowl
  • Tea variety
  • 抹茶

Matcha

The whole leaf, whisked to a foam.

Flavor profile

Grassgreen intensity 90%
Umamiumami 85%
Texturecreamy 80%
Sweetnesssweetness 55%
Bitternessmild bitterness 40%

The strengths are editorial judgments on a scale within the family, not measurements. They can be compared across the green tea varieties, not directly against another family.

Caffeine high

Matcha is shade-grown green tea ground into a very fine powder that is whisked into water, so the whole leaf is drunk. The shading drives up umami and sweetness, the grinding gives the creamy texture, and since nothing is strained out, both flavor and caffeine are more concentrated than in brewed tea.

Sensory analysis

Pyramid and character

Aroma

dry leaf and freshly brewed

  • green
  • sweet
  • creamy

Cup

mid-sip

  • dense umami
  • creamy body

Finish

what lingers

  • long
  • sweet
  • building
UMAMISWEETNESSBITTERNESSROASTBODYFRESHNESS

Character 0-100 per axis, set relative to the other entries in the same family. An editorial judgment of a typical serving, not measurements.

Background

Facts

Processing
shade-grown leaves (tencha) are stripped of stems and veins, then stone-ground into powder
Shading
several weeks before harvest
Caffeine
high, the whole leaf is consumed
Use
ceremonial tea, lattes, baking and dessert

In the cup

Brewing

Temperature
70-80°C
Time
whisked for about 15-30 seconds into a foam, no steeping time
Note
traditionally with a bamboo whisk (chasen) in a bowl (chawan); a shaker does the job on ordinary days

Keep exploring

Related in the Zukan

Shop and journal

At Nekko

Nekko deliberately sells no matcha. Our everyday alternative is sencha powder: whole sencha leaves ground into a fine powder, with a similar character but a rounder profile and a lower price. The differences are described honestly in the articles above.

Evidence

Sources

  1. Matcha (Wikipedia) (retrieved 2026-08-08)
  2. Nekko Journal: Matcha för nybörjare (retrieved 2026-08-08)